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ByMark Oldach

Creativity for Graphic Designers

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16

“Speaking personally, you can have my gun, but you’ll take my book when you pry my cold, dead fingers off of the binding.” -Stephen King

Synopsis

Explores the creative process as it relates to graphic design, discussing communication, brainstorming, word play, and other topics; offers advice on how to develop ideas into concepts and sell them to the client; and includes twenty-five case studies.